The housing market in Yountville remains incredibly competitive, an indication of the enduring popularity of this Wine Country community. Towns like Yountville have always been popular tourist destinations, but they have become popular places to live since the onset of the pandemic, particularly with well-paid tech workers who can telecommute.
The current market
Sellers should always remember that they could end up competing with other sellers to attract the attention of buyers wanting to get into the market. The more a home wows buyers, the more offers it will attract, even to the point of sparking a bidding war. And that, of course, means a bigger profit.
Hire a great agent
Once you’ve decided to list your home for sale in this natural wonderland about 1 ½ hours north of San Francisco, hire a licensed real estate agent who has been assisting clients for several years. Prices have soared since 2020 and you’ll want to work with an agent who knows how to market your home to not only the right segment of buyers but also how to get you the best and in the shortest amount of time on the market. As you interview agents, ask them specifically how they will market your home while keeping the listing from gathering dust. When you’ve made the hire, it’s time to jump into the market with a listing that puts you ahead of the competition.
Market it right
Stage the home
No matter how hot the market is, you should always stage your home to attract the most interest and, ultimately, multiple top offers. Since many buyers begin their search online these days, your home must be properly prepared so every detail comes through. Staging involves decluttering, depersonalizing, cleaning, making cosmetic repairs, and arranging the furniture and décor to show off the floor plan. The goal is to allow homebuyers to visualize themselves living in the home.
While some homebuyers prefer to stage the home themselves, others might want to hire a professional to do the work. This allows a fresh set of eyes to view your home and gives you an honest assessment of what needs to be done to attain that “wow” factor. At today’s home prices, hiring a professional stager is money well spent that can lead to a quicker sale at above the listing price.
Hire a professional photographer
When listing a luxury Wine Country home, you should leave nothing to chance. As tempting as it is to take a bunch of photos with your iPhone to use in an online listing, that is one of the worst mistakes you can make. Sellers should always hire a professional photographer to take high-quality images of every room and feature in their home. A pro knows the right angles and how to use natural light to best illustrate every room. To make your listing stand out, change the main photo every day and include a diagram of the floor plan along with other photos and descriptions of the home.
Professional photographers are also experts at taking photos with drones to show off the exterior of the home and how it fits into the breathtaking Wine Country landscape. A bonus is a video tour or 3-D tour posted as part of the online listing. The more ways to show off your home, the more intrigued buyers will be, which will certainly lead to private showings and great offers.
Sell the lifestyle
As great as your listing might look, one of the best ways to ensure it doesn’t collect dust is to work with an agent who is responsive to all inquiries from buyers. A great agent will be available to answer questions about the home and quickly set up private showings at the earliest possible convenience. Being motivated to sell will help move along the process.